Alternative Music emerged out of a diverse mix of genres including New Wave, Post-Punk and Garage Rock. A wave of groups such as R.E.M., The Cure and the Smiths effectively spearheaded the shift from Post-Punk to Alternative Rock.
During the 1980’s Alternative music morph from College Rock, Dream Pop and Jangle Pop at the start of the decade into Indie Pop by its close. During this time Alternative Music was closely associated with independent record labels, leading to the term ‘Indie’ music.
Alternative music boomed in the 1990’s which saw the genre becoming increasingly embraced by the mainstream and by major record labels, to the extent that ‘Indie’ is no longer that useful a term to describe Alternative music.